When Jamie and Abigail Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene.
As the business grew, so did their concerns about the volume of packaging being consumed, particularly disposable cups; lined with polyethylene, they were non-recyclable.
In 2007, following unsuccessful trials of existing reusable cups, they decided to design and make their own – a barista standard reusable cup for people to enjoy better coffee on the go.
They took a huge gamble that usability, sustainable manufacturing practice and design aesthetics could drive behaviour change and make a difference to how people think about convenience culture.
Today, KeepCups are used in more than 65 countries around the world. KeepCup users divert millions of disposable cups from landfill every day, and through their actions inspire others to do the same.